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Han, Heesup
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136
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110
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106
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103
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98
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96
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94
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94
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92
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90
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90
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89
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89
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88
Skiera, Bernd
88
Hollebeek, Linda D.
87
Paul, Justin
86
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85
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84
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Usman, Osly
81
Nayga, Rodolfo M. <Jr.>
79
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Ko, Eunju
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76
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1
Customer engagement, customer equity and repurchase intention in mobile apps
Ho, Mia Hsiao-Wen
;
Chung, Henry F. L.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 13-21
Persistent link: https://www.econbiz.de/10012417309
Saved in:
2
The digital self and customer loyalty : from theory to virtual reality
Bischoff, Jared
;
Berezan, Orie
;
Scardicchio, Lorenzo
- In:
Journal of marketing analytics : JMA
7
(
2019
)
4
,
pp. 220-233
Persistent link: https://www.econbiz.de/10012129491
Saved in:
3
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
4
Developing user loyalty for social networking sites : a relational perspective
Gu, Rui
;
Oh, Lih-Bin
;
Wang, KanLiang
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011452162
Saved in:
5
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
6
A miniature of digital customer engagement using SEM
Monika
;
Kavita
- In:
International journal of business competition and …
9
(
2024
)
2
,
pp. 186-204
Persistent link: https://www.econbiz.de/10015272546
Saved in:
7
Scale development of digital customer engagement effectiveness : a game-changer for online retailers in India
Monika
;
Kavita
- In:
International journal of business competition and …
9
(
2024
)
1
,
pp. 61-78
Persistent link: https://www.econbiz.de/10015272510
Saved in:
8
Impact of quality of AR apps on customer brand engagement, word-of-mouth and purchase intention : moderating role of perceived brand value
Patel, Vipul
;
Kautish, Pradeep
;
Patel, Naresh K.
- In:
International journal of electronic marketing and …
15
(
2024
)
3
,
pp. 330-349
Persistent link: https://www.econbiz.de/10015063983
Saved in:
9
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
10
Generation Y's positive and negative eWOM : use of social media and mobile technology
Zhang, Tingting (Christina)
;
Omran, Behzad Abound
; …
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 732-761
Persistent link: https://www.econbiz.de/10011687713
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