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Brand and price : key signals when opening a franchise outlet

Calderon-Monge, Esther; Huerta-Zavala, Pilar - In: Journal of promotion management : JPM 21 (2015) 4, pp. 416-431

Persistent link: https://www.econbiz.de/10011433399

Franchising in Europe : exploring the case of Spain with self-organizing time maps

Calderon-Monge, Esther; Pastor-Sanz, Iván; Ribeiro … - In: Psychology & marketing 33 (2016) 7, pp. 559-572

Persistent link: https://www.econbiz.de/10011508453

Franchise fairs : a relevant signal in franchise choice in social activity

Mastrangelo, Leonardo Martin; Calderon-Monge, Esther; … - In: Contemporary economics 10 (2016) 3, pp. 275-282

Potential franchisees encounter difficulties in gaining knowledge about a franchise before embarking on their first start-up venture. For this reason, it is necessary to research which information signals help potential franchisees choose the franchise chains with which they wish to enter into...

Persistent link: https://www.econbiz.de/10011631037

How to select franchisees : a model proposal

Calderon-Monge, Esther; Pastor-Sanz, Iván; … - In: Journal of business research : JBR 135 (2021), pp. 676-684

Persistent link: https://www.econbiz.de/10012648001

The effects of management and environmental factors on franchise continuity

Ayup-Gonzalez, Jannett; Calderon-Monge, Esther; … - In: Economic research 32 (2019) 1,4, pp. 4059-4074

Persistent link: https://www.econbiz.de/10012405754

The role of digitalization in business and management : a systematic literature review

Calderon-Monge, Esther; Ribeiro Soriano, Domingo - In: Review of managerial science : RMS 18 (2024) 2, pp. 449-491

Persistent link: https://www.econbiz.de/10014551412

Labeling and consumer purchases

Calderon-Monge, Esther; Ramírez-Hurtado, José M.; … - In: International journal of consumer studies 48 (2024) 3, pp. 1-12

Persistent link: https://www.econbiz.de/10014531774

Wine experience scale : validating the behavior and motivations of Spanish wine tourists

Margaça, Clara; Calderon-Monge, Esther; … - In: International journal of wine business research 36 (2024) 1, pp. 103-121

Persistent link: https://www.econbiz.de/10014484112

Big data analysis of Spanish wine consumers reviews

Calderon-Monge, Esther; Ripollés-Matallana, Vicente; … - In: International journal of wine business research 37 (2025) 1, pp. 55-86

Persistent link: https://www.econbiz.de/10015326993