Frugal innovations, i.e. affordable products and services with appropriately good quality, are getting increasingly important for securing long-term competitiveness in both, the developing world and in industry nations. Nevertheless, ensuring actual implementation of technology-driven frugal...

Frugale Innovationen werden oftmals in Verbindung mit Schwellenländern genannt, jedoch zeigen erste Studien, dass diese auch zunehmend an Relevanz in Industrienationen gewinnen. In diesem Arbeitspapier präsentieren wir die Ergebnisse verschiedener, durchgeführter Teilstudien zur Analyse der...

Frugale Innovationen werden oftmals in Verbindung mit Schwellenländern genannt, jedoch zeigen erste Studien, dass diese auch zunehmend an Relevanz in Industrienationen gewinnen. In diesem Arbeitspapier präsentieren wir die Ergebnisse verschiedener, durchgeführter Teilstudien zur Analyse der...

Mobile Commerce has gained increasing acceptance amongst various sections of the society in previous years. The reasons for its growth can be traced back to technological and demographical developments that have influenced many aspects of the socio-cultural behaviour in today’s world. The need...

Access to lead markets is generally regarded as an important driver of the increasing globalization of innovation since these are considered to be early indicators for emerging customer needs. They are traditionally thought to exist in economies with high per capita income, sophisticated markets...

The automotive industry in India has come a long way from its nascent state at the time of India's independence in 1947 to its present day dynamic form. As compared to the production of mere 4,000 vehicles in 1950, the production of the industry crossed the historic landmark of 10 million...

Mobile Commerce has staged a remarkable come-back. Driven by the technological innovations in the field of telecommunications, it is showing signs of a healthy recovery. The collapse of the dot-com boom in 2001/2002 had dealt a severe blow not only to Electronic Commerce but also to Mobile...