Competition forces firms to find new ways to advance in the market and be innovative in order to differentiate themselves from rivals. Design activities may be one of several key factors contributing to new product development. The success story of Apple's iPod has shown that the right design...

This paper explores the contribution of design activities on product market performance of Belgian companies. While there is mounting evidence that design can be seen as a strategic tool to successfully spur sales of new product developments at the firm level, the topic of design innovation has...