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The impact of consumer engagement with gamified branded apps on gameful experience in emerging markets : an empirical study

Abbasi, Amir Zaib; Hollebeek, Linda D.; Ting, Ding; … - In: Organizations and markets in emerging economies 15 (2024) 2, pp. 216-247

Drawing on social exchange theory, this article examines how consumers' engagement with gamified branded mobile apps impacts different aspects of their gameful experience, which comprises accomplishment, competition, challenge, immersion, guidance, playful experience, and social experience. We...

Persistent link: https://www.econbiz.de/10015340205

WTG (Way to Go)! : how to take gamification research in marketing to the next level

Eppmann, René; Klein, Kristina; Bekk, Magdalena - In: Marketing : ZFP ; journal of research and management 40 (2018) 4, pp. 44-52

Persistent link: https://www.econbiz.de/10011939684

Opening the black box of gameful experience : implications for gamification process design

Leclercq, Thomas; Poncin, Ingrid; Hammedi, Wafa - In: Journal of retailing and consumer services 52 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012132164

Experience matters : the mediating role of gameful experience in the relationship between gamified competition and perceived innovation culture

Schmidt, Corinna Vera Hedwig; Manske, Jonas; Flatten, Tessa - In: Creativity and innovation management 32 (2023) 4, pp. 551-567

Persistent link: https://www.econbiz.de/10014441514

A framework for gamification in the metaverse era : how designers envision gameful experience

Thomas, Nibu John; Baral, Rupashree; Crocco, Oliver S.; … - In: Technological forecasting & social change : an … 193 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014473024

Augmented reality-enabled instagram game filters : key to engaging customers

Sinha, Mudita; Srivastava, Mallika - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 467-486

Persistent link: https://www.econbiz.de/10013178046

Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps

Habachi, Salma; Matute, Jorge; Palau i Saumell, Ramon - In: The journal of product & brand management 33 (2024) 1, pp. 57-75

Persistent link: https://www.econbiz.de/10014485716

Are games always fun and fair? : a comparison of reactions to different game-based assessments

Ohlms, Marie L.; Melchers, Klaus G. - In: International journal of selection and assessment : IJSA 33 (2025) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10015338477

How does gameful experience foster customer engagement and brand advocacy? : consumer insights into branding in e-tail

Malik, Garima; Pradhan, Debasis - In: Journal of consumer marketing 42 (2025) 2, pp. 205-222

Persistent link: https://www.econbiz.de/10015205260

Game experience as a moderator in gamified online purchasing settings

Haziri, Fortesa; Shabani, Lulzim; Chovancová, Miloslava - In: International journal of learning and change : IJLC 13 (2021) 4/5, pp. 399-418

Persistent link: https://www.econbiz.de/10012599084