The idea of this paper is to align the business decision-making process with detected product competitiveness characteristics of the domestic company on the domestic market. For this paper was designed "proposal of the operational steps of a simple market and product research methodology", for...

The aim of this paper is to determine resources and competitive factors of sport tourism suitable to Croatian tourism business circumstances. There are numerous researches on similar topics. However, for this paper and according to accessible and processed sources, had not been found research...

The purpose of this article is to explore the perception of consumers regarding electronic commerce as a tool for sports footwear purchasing. Based on secondary sources, firstly, the authors define e-commerce and discuss its advantages and disadvantages. Then, the results of the empirical...

Purpose: The rise of the global economy has been an essential element in the international business (IB) agenda since the 1980s, and the topic of globalisation has not failed to captivate the attention of IB researchers and practitioners alike. Globalisation has impacted on such diverse issues...

The aim of this paper is to determine resources and competitive factors of sport tourism suitable to Croatian tourism business circumstances. There are numerous researches on similar topics. However, for this paper and according to accessible and processed sources, had not been found research...