Current research explores the effect of self-congruity (matching one.s self with brands) on brand attitude causing purchase intention. Mostly marketers communicate the conception that their brand matches with how ideally consumers want to see themselves. So, there is an imperious self-congruity...

This paper analyzes the post-privatization performance and organizational changes of a Pakistani State Owned Enterprise (SOE). Drawing on the concept of sustainable development, this study examines the performance of the firm from three perspectives - economic, social and environmental. The...

This paper seeks to understand the relationship between corporate environmental disclosure and corporate environmental performance in a Pakistani context. Also, this paper aims to understand whether patterns of environmental disclosure varies between the different categories (good, bad and...

This study presents a systematic review of the literature pertaining to dye-sensitized solar cells (DSSCs), in order to anticipate the direction and speed of change in technology trend. To study the general progression in DSSC research, we have assessed the evolution in annual DSSCs publications...

This paper analyzes the post-privatization performance and organizational changes of a Pakistani State Owned Enterprise (SOE). Drawing on the concept of sustainable development, this study examines the performance of the firm from three perspectives - economic, social and environmental. The...

This paper seeks to understand the relationship between corporate environmental disclosure and corporate environmental performance in a Pakistani context. Also, this paper aims to understand whether patterns of environmental disclosure varies between the different categories (good, bad and...