Kidron, Aviv; Kreis, Yvonne - In: International Journal of Quality and Service Sciences 12 (2020) 3, pp. 355-370
Purpose: In banking services, trust is crucial to any relational exchange situation. Using the example of Israeli banks, the main research question driving this paper is – What are the reasons for trusting or not trusting banks? To date, few studies have examined the reasons of ongoing low...