The paper deals with specifics of marketing communication in political environment and also new forms of communication … in the area of politics in Slovakia based on four specific researches conducted within longer period of time (2014 … research agencies and importance of public opinion researches and pre-election surveys within development of marketing …

Chapter 1: S-D Logic as Persuasive Discourse -- Chapter 2: Rhetorical Analysis and Marketing Texts -- Chapter 3 … a vast host of journal articles and books but has established an expanding sphere of influence across marketing … scholarship.In this book, the author uses a rhetorical approach to investigate the ‘marketing’ of Service-Dominant logic, asking …