In explaining how activists engage corporations, social movement theory has provided a compelling account of contentious activism and tempered radicalism. The growing use of dialogue, by contrast, has not received a comparable level of attention. On the basis of a four-year qualitative study of...

Introduction -- First impressions -- Trading robots and social cues -- Animating the market -- Models and reflexivity -- Managers -- Performative spirals -- Norms -- Resonance -- The global financial crisis -- Scandal -- When all is said and done -- Conclusion.