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The adoption journey of QCA as research method : a meta-analysis of a decade in marketing academic literature

De Villiers, Rouxelle; Tipgomut, Pornchanoke; Hess, … - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 198-221

Persistent link: https://www.econbiz.de/10013177326

Theoretical advances in service breakdown prevention and recovery : rich service enactment to improve server-client interactions and outcomes

De Villiers, Rouxelle; Woodside, Arch G.; Tipgomut, … - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 164-180

Persistent link: https://www.econbiz.de/10014252829

Book essay on "the dark side of transformational leadership : a critical perspective"

De Villiers, Rouxelle - In: Journal of business research : JBR 67 (2014) 12, pp. 2512-2514

Persistent link: https://www.econbiz.de/10010483041

Consumer brand enmeshment : typography and complexity modeling of consumer brand engagement and brand loyalty enactments

De Villiers, Rouxelle - In: Journal of business research : JBR 68 (2015) 9, pp. 1953-1963

Persistent link: https://www.econbiz.de/10011384206

Experiences that make consumers think : cognitive experiences

De Villiers, Rouxelle - In: International journal of business and economics 16 (2017) 2, pp. 177-179

Persistent link: https://www.econbiz.de/10011971486

QCA in empirical marketing research : an experiment featuring Dorah Explorah, investigating celebrity endorsement's effect on product selection

De Villiers, Rouxelle - In: Australasian marketing journal 25 (2017) 3, pp. 225-250

Persistent link: https://www.econbiz.de/10011792005

Ignorantics : the theory, research, and practice of ignorance in organizational survival and prosperity

De Villiers, Rouxelle - In: Administrative Sciences : open access journal 15 (2025) 7, pp. 1-19

This study responds to the call by some scholars to establish a framework for ignorance. It challenges the myth that ignorance is all bad and an utterly undesirable state in organizations and proposes a new framework for the application of ignorance analytics in organizations. It includes a...

Persistent link: https://www.econbiz.de/10015436114

Factors affecting the success of marketing in higher education : a relationship marketing perspective

John, Surej P.; De Villiers, Rouxelle - In: Journal of marketing for higher education 34 (2024) 2, pp. 875-894

Persistent link: https://www.econbiz.de/10015189777

Incompetency and competency training : improving executive skills in sensemaking, framing issues, and making choices

Woodside, Arch G.; De Villiers, Rouxelle; Marshall, Roger - 2016

Persistent link: https://www.econbiz.de/10011521316

Making tough decisions competently : assessing the value of product portfolio planning methods, devil's advocacy, group discussion, weighting priorities, and evidenced-based information

De Villiers, Rouxelle; Woodside, Arch G.; Marshall, Roger - In: Journal of business research : JBR 69 (2016) 8, pp. 2849-2862

Persistent link: https://www.econbiz.de/10011507780