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Contemporaneous and delayed sales impact of location-based mobile promotions

Fang, Zheng; Gu, Bin; Luo, Xueming; Xu, Yunjie - In: Information systems research : ISR 26 (2015) 3, pp. 552-564

Persistent link: https://www.econbiz.de/10011372835

Consumer attitudes towards mobile advertising : an updated vision

Aramendia-Muneta, Maria Elena; Olarte-Pascual, Cristina - In: International journal of internet marketing and … 13 (2019) 3, pp. 235-252

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Advertising value and privacy concerns in mobile advertising : the case of SMS advertising in banking

Hui Shan Lom; Thoo Ai Chin; Lim, Weng Marc; Koay, Kian Yeik - In: Journal of financial services marketing 29 (2024) 3, pp. 1135-1153

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The effect of ad image's sentiment scores and mobile device attributes on mobile ad response behavior

Han, Yoon; Goh, Khim Yong; Kim, Seung Hyun; Phan, Tuan Q. - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 1314-1329

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Mobile push vs. pull targeting and geo-conquesting

Molitor, Dominik; Spann, Martin; Ghose, Anindya; … - In: Information systems research : ISR 36 (2025) 1, pp. 184-201

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Modelling mobile advertising, consumer response and mobile shopping behavior : a post COVID-19 pandemic perspective

Makudza, Forbes; Masaire, Rosemary Farayi; Makwara, Tendai - In: Cogent business & management 11 (2024) 1, pp. 1-18

This study investigated the impact of five mobile advertising strategies on consumer attention and interest to bolster … confirmed the importance of mobile shopping for consumer engagement and recommended enhancing mobile advertising to boost …

Persistent link: https://www.econbiz.de/10015427210

Generation alpha's attitudes toward mobile advertising

Ahn, Regina; Feijoo, Beatriz; Sádaba, Charo; … - In: Young consumers : insight and ideas for responsible … 26 (2025) 4, pp. 645-664

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Consumer responses to SMS advertising : antecedents and consequences

Drossos, Dimitris A.; Giaglis, George M.; Vlachos, Pavlos A. - In: International journal of electronic commerce : IJEC 18 (2013/14) 1, pp. 105-136

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Enhancing mobile advertising effectiveness in Turkey through peer influence

Güçeri-Uçar, Gözem - In: Journal of electronic commerce in organizations : the … 11 (2013) 4, pp. 1-18

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Factors affecting consumer attitude towards mobile advertising in India

Mathew, Mary; Dambal, Anirudha - In: International journal of information technology and … 9 (2010) 3, pp. 273-288

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