Xie, Jinhong; Gerstner, Eitan - In: Marketing Science 26 (2007) 1, pp. 18-30
cancellation, the more profitable is a refund-for-cancellations policy compared with a no-refund policy that “locks in” customers … cancellations can be profitable (1) without charging a higher price compared with a no-refund policy, and (2) even when advance … buyers would be willing to abandon the service for no refund. Also, service providers should decrease rather than increase …