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1
The impact of deceptive
advertising
of skin-whitening creams on undergraduate female students
Mumtaz, Faiza
- In:
Perspectives of innovations, economics and business : PIEB
19
(
2019
)
2
,
pp. 141-
Persistent link: https://www.econbiz.de/10012098567
Saved in:
2
The challenges native
advertising
poses : exploring potential Federal Trade Commission responses and identifying research needs
Campbell, Colin L.
;
Grimm, Pamela E.
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 110-123
Persistent link: https://www.econbiz.de/10012534216
Saved in:
3
Determining the main factors affecting consumers' acceptance of ethical
advertising
: a review of the Jordanian market
Alshurideh, M.
;
Al Kurdi, Barween
;
Hussien, Alhareth …
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 513-532
Persistent link: https://www.econbiz.de/10011849992
Saved in:
4
Measuring consumer perception of ethical issues in
advertising
: evidence form Nigerian
advertising
audience
Abdullahi, Shafiu Ibrahim
- In:
Middle East journal of management : MEJM
5
(
2018
)
3
,
pp. 191-206
Persistent link: https://www.econbiz.de/10011958049
Saved in:
5
Deceptive
advertising
with rational buyers
Piccolo, Salvatore
;
Tedeschi, Piero
;
Ursino, Giovanni
-
2015
buyer into a bad purchase through (costly) deceptive
advertising
. We characterize the equilibrium set of the game and argue …
Persistent link: https://www.econbiz.de/10011774615
Saved in:
6
Deceptive
advertising
with rational buyers
Piccolo, Salvatore
;
Tedeschi, Piero
;
Ursino, Giovanni
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1291-1310
Persistent link: https://www.econbiz.de/10011847230
Saved in:
7
When consumers learn to spot
deception
in
advertising
: testing a literacy intervention to combat greenwashing
Fernandes, Juliana
;
Segev, Sigal
;
Leopold, Joy K.
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1115-1149
Persistent link: https://www.econbiz.de/10012395645
Saved in:
8
When do consumers believe puffery claims? : the moderating role of brand familiarity and repetition
Lee, Sang Yeal
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10010373823
Saved in:
9
Attitudes toward
advertising
and
advertising
regulation among college students in Egypt
Bagnied, Mohsen
;
Speece, Mark
;
Hegazy, Ibrahim
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 493-511
Persistent link: https://www.econbiz.de/10012650578
Saved in:
10
How do restrictions on
advertising
affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
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