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Effectiveness of Olympic sponsorship by foreign and domestic companies : the influential role of consumer ethnocentrism
Meng-Lewis, Yue; Thwaites, Des; Pillai, Kishore … - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 107-123
Persistent link: https://www.econbiz.de/10010258208
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Consumer ethnocentrism, economic animosity and the role of media : the case of Greek products
Zairis, Antonios; Dimakakos, Dimitrios - In: Journal of euromarketing 22 (2013) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10010400352
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Effect of economic animosity on consumer ethnocentrism and product-country images : a binational study on the perception of Germany during the Euro crisis
De Nisco, Alessandro; Mainolfi, Giada; Marino, Vittoria; … - In: European management journal 34 (2016) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10011448413
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Applying the animosity model in foreign product purchases : evidence from an emerging nation
Sohail, M. Sadiq; Opoku, Robert A. - In: Journal of international consumer marketing 28 (2016) 2, pp. 121-134
Persistent link: https://www.econbiz.de/10011460001
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Consumer ethnocentrism, status and consumption behaviour : evidence from a communist governed state in a transitional economy
Das, Manish; Mukherjee, Debarshi - In: International journal of management development : IJMD 2 (2018) 1, pp. 10-33
Persistent link: https://www.econbiz.de/10012284991
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Luxury during trade tensions : the influence of economic animosity, cosmopolitanism and patriotism on intention to buy foreign luxury products
Mainolfi, Giada - In: International marketing review 39 (2022) 1, pp. 32-54
Persistent link: https://www.econbiz.de/10013169626
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Consumer awareness, ethnocentrism and loyalty : an integrative model
Makanyeza, Charles - In: Journal of international consumer marketing 27 (2015) 2, pp. 167-183
Persistent link: https://www.econbiz.de/10010513828
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Measuring consumer ethnocentrism : an assessment of reliability, validity and dimensionality of the CETSCALE in a developing market
Makanyeza, Charles; Du Toit, Francois - In: Journal of African business 17 (2016) 2, pp. 188-208
Persistent link: https://www.econbiz.de/10011559317
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Inequality aversion and consumer ethnocentrism : food consumer preferences for payoff distributions to farm producers
Grashuis, Jasper; Su, Ye - In: Agribusiness : an international journal 38 (2022) 3, pp. 608-619
Persistent link: https://www.econbiz.de/10013332902