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1
Dollar-off or percent-off? :
discount
framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
2
Effects of online shopping channel and price
discount
on near-expiry food sales
Lee, Jae Young
;
Choi, Kang Jun
;
Kwack, So Yean
- In:
International journal of market research
65
(
2023
)
6
,
pp. 726-744
Persistent link: https://www.econbiz.de/10014427155
Saved in:
3
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
4
Gambled price discounts : a remedy to the negative side effects of regular price discounts
Alavi, Sascha
;
Bornemann, Torsten
;
Wieseke, Jan
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 62-78
Persistent link: https://www.econbiz.de/10010507907
Saved in:
5
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Saved in:
6
When discounts hurt sales : the case of daily-deal markets
Cao, Zike
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 567-591
Persistent link: https://www.econbiz.de/10011929227
Saved in:
7
The dynamics of online consumers’ response to price promotion
Kim, Youngsoo
;
Krishnan, Ramayya
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 175-190
Persistent link: https://www.econbiz.de/10012038216
Saved in:
8
An investigation of consumer evaluations of reference price
discount
claims
Lichtenstein, Donald R.
;
Rearden, William O.
- In:
Journal of business research : JBR
17
(
1988
)
2
,
pp. 189-200
Persistent link: https://www.econbiz.de/10003485074
Saved in:
9
What makes deal-of-the-day promotions really effective? : the interplay of
discount
and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
Saved in:
10
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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