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Consumer behaviour
29
Konsumentenverhalten
28
Advertising effects
13
Werbewirkung
13
Advertising
9
Brand management
9
Markenführung
9
Werbung
9
Brand image
7
Product Placement
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Product placement
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Brand
6
Fernsehprogramm
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France
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Willingness to pay
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Youth
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Zahlungsbereitschaftsanalyse
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Corporate Social Responsibility
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Cultural identity
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Fernsehen
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Fernsehwerbung
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Green marketing
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Kulturelle Identität
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Secondary market
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Television
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Television advertising
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Alcohol consumption
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Alkoholkonsum
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English
51
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24
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Russell, Cristel Antonia
49
Russell, Dale W.
16
Russell, Cristel
14
Russell, Dale
13
Antonia Russell, Cristel
5
Schau, Hope Jensen
5
Lehu, Jean-Marc
4
Bressoud, Etienne
3
Klein, Jill
3
Majid, Kashef Abdul
3
Neijens, Peter C.
3
Noguti, Valeria
3
Parguel, Béatrice
3
Rasolofoarison, Dina
3
Benoît-Moreau, Florence
2
Crockett, David
2
Grube, Joel
2
Grube, Joel W.
2
Hamby, Anne
2
Hamby, Anne M.
2
Huh, Jisu
2
Lancelot Miltgen, Caroline
2
Levy, Sidney J.
2
Lorenzon, Kristian
2
Narsey, Vanisha
2
Nelson, Michelle R.
2
RUSSELL, CRISTEL ANTONIA
2
Stern, Barbara
2
Stern, Barbara B.
2
BELCH, MICHAEL
1
Belch, Michael
1
Benoit-Moreau, Florence
1
Biggs, Adam
1
Bliese, Paul
1
Burlat, Claire
1
Cases, Anne-Sophie
1
Del Bucchia, Céline
1
Dietrich, Daniel
1
Engel, Larry
1
Farrell, Justine Rapp
1
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Université Paris-Dauphine (Paris IX)
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HAL
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International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising research
5
Journal of advertising
4
Journal of business research : JBR
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of Consumer Research
3
Journal of advertising : official publication of the American Academy of Advertising
3
Marketing Letters
3
Marketing letters : a journal of research in marketing
3
Economics Papers from University Paris Dauphine
2
European journal of marketing : EJM
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing communications
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
2
Consumer culture theory
1
European Journal of Marketing
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Advertising Research
1
Journal of Business Research
1
Journal of Consumer Affairs
1
Journal of business ethics : JOBE
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of public policy & marketing
1
Post-Print / HAL
1
Research in consumer behavior
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of business strategy
1
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ECONIS (ZBW)
47
OLC EcoSci
13
RePEc
11
USB Cologne (EcoSocSci)
2
Other ZBW resources
2
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1
When do public health epilogues correct the influence of alcohol story lines on youth? : the interplay of narrative transportation and persuasion knowledge
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Grube, Joel W.
; …
- In:
Journal of public policy & marketing
38
(
2019
)
3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012534246
Saved in:
2
Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia
;
Russell, Dale W.
;
Morales, …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
Saved in:
3
Corporate social responsibility failures : how do consumers respond to corporate violations of implied social contracts?
Russell, Cristel Antonia
;
Russell, Dale W.
;
Honea, Heather
- In:
Journal of business ethics : JOBE
136
(
2016
)
4
,
pp. 759-773
Persistent link: https://www.econbiz.de/10011533104
Saved in:
4
Expanding the agenda of research on product placement : a commercial intertext
Russell, Cristel Antonia
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 38-48
Persistent link: https://www.econbiz.de/10012201392
Saved in:
5
ChatGPT, AI advertising, and advertising research and education
Huh, Jisu
;
Nelson, Michelle R.
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
Saved in:
6
Strategies and tools to enhance the use of dynamic audiovisual stimuli in academic advertising research
Hamby, Anne
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 633-642
Persistent link: https://www.econbiz.de/10014339497
Saved in:
7
Selling sustainability : making green advertising more concrete with circular economy message framing
Gutentag, Jolie
;
Russell, Cristel Antonia
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10015194214
Saved in:
8
Introduction to computational advertising research methodology themed issue : editorial
Huh, Jisu
;
Nelson, Michelle R.
;
Russell, Cristel Antonia
- In:
Journal of advertising
53
(
2024
)
5
,
pp. 639-643
Persistent link: https://www.econbiz.de/10015194425
Saved in:
9
Brand afterlife : transference to alternate brands following corporate failure
Russell, Cristel Antonia
;
Schau, Hope Jensen
;
Bliese, Paul
- In:
Journal of business research : JBR
97
(
2019
),
pp. 257-267
Persistent link: https://www.econbiz.de/10012002959
Saved in:
10
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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