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Special issue: country of origin effect : looking back and moving forward

Cheah, Isaac (ed.); Phau, Ian (ed.); Aiello, Gaetano (ed.) - 2018

Persistent link: https://www.econbiz.de/10011875311

Country of origin effect : looking back and moving forward

Cheah, Isaac; Phau, Ian; Aiello, Gaetano - In: Journal of promotion management : JPM 24 (2018) 3, pp. 293-294

Persistent link: https://www.econbiz.de/10011875410

Does winning an award affect investors' brand preference and purchase intention?

Wang, Ya-hui - In: International journal of management and marketing … 8 (2015) 1, pp. 57-64

Persistent link: https://www.econbiz.de/10011296840

When and how it is good for fashion to look typical : visual prototypicality affecting product valuation and brand preference

Lee, Eun-Jung - In: Journal of fashion marketing and management 29 (2025) 2, pp. 231-251

Persistent link: https://www.econbiz.de/10015323701

Consumer preferences for country of origin of foreign fruit : does consumer animosity matter?

Vu Hung Dang; Thang Vinh Doan - In: Cogent business & management 11 (2024) 1, pp. 1-14

Previous research suggests the existence of variables that can moderate the influence of country of origin (COO) on consumer preferences for food products. However, there is a scarcity of studies investigating the moderating effect of consumer animosity on the connection between COO attributes...

Persistent link: https://www.econbiz.de/10015426863

The role of brand image congruity in Chinese consumers' brand preference

Hu, Jing; Liu, Xin; Wang, Sijun; Yang, Zhilin - In: The journal of product & brand management 21 (2012) 1, pp. 26-34

Persistent link: https://www.econbiz.de/10009519766

A surname brand effect explanation for consumer brand preference and advocacy

Howard, Daniel; Kerin, Roger A. - In: The journal of product & brand management 22 (2013) 5/6, pp. 362-370

Persistent link: https://www.econbiz.de/10010224843

The role of arousal in congruity-based product evaluation

Noseworthy, Theodore J.; Di Muro, Fabrizio; Murray, Kyle B. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 1108-1126

Persistent link: https://www.econbiz.de/10010473291

Doing it the hard way : how low control drives preferences for high-effort products and services

Cutright, Keisha M.; Samper, Adriana - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 730-745

Persistent link: https://www.econbiz.de/10010473393

Brand proneness versus experiential effect? : explaining consumer preferences towards labeled food products

Trigui, Imene Trabelsi; Girauc, Georges - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 145-162

Persistent link: https://www.econbiz.de/10010405826