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US retirement financial services advertising's financial information provisions, communication strategies and judgmental heuristic cues

Lee, Taejun; Haley, Eric; Yun, Tai Woong; Chung, Wonjun - In: Journal of consumer affairs : official publication of … 45 (2011) 3, pp. 391-418

Persistent link: https://www.econbiz.de/10009531742

Effects of mutual fund advertising disclosures on investor information processing and decision-making

Lee, Taejun; Yun, Tai Woong; Haley, Eric - In: The journal of services marketing 27 (2013) 2, pp. 104-117

Persistent link: https://www.econbiz.de/10009747188

The role of creative strategy, ad disclosure and regulatory focus in investors' decision making : an experimental investigation

Lee, Taejun; Yun, TaiWoong; Han, Kwang Seok - In: Journal of financial services marketing : JFSM 18 (2013) 3, pp. 158-176

Persistent link: https://www.econbiz.de/10010188531

Adherence of retirement mutual fund providers to the Securities and Exchange Commission (SEC)'s advertising guidance : provision and readability of advertising disclosure

Lee, Taejun; Chung, Wonjun; Haley, Eric - In: Journal of consumer policy : consumer issues in law, … 34 (2011) 4, pp. 455-474

Persistent link: https://www.econbiz.de/10009349991

An analysis of retirement financial service providers' approach to using websites to augment consumer financial acumen

Lee, Taejun - 2015

Persistent link: https://www.econbiz.de/10012182110

Clear, conspicuous, and improving : US corporate websites for critical financial literacy in retirement

Lee, Taejun - In: The international journal of bank marketing : IJBM 35 (2017) 5, pp. 761-780

Persistent link: https://www.econbiz.de/10011755757

Trio of human, old and new copilots : collaborative accountability of human, manuals standards, and artificial intelligence (AI)

Lee, Junesoo; Kong, Duk-Jo; Lee, Taejun - In: Organizational dynamics : a quarterly review of … 54 (2025) 1, pp. 1-6

Humans have developed and employed manuals to systematically organize, standardize, and transfer knowledge for decision-making in organizations. These manuals and standards have served as a "conventional copilot" for humans’ intellectual activities, taking the form of collected references or...

Persistent link: https://www.econbiz.de/10015333087

Effects of ethnic identity on perceived advertisers’ motives in values advocacy advertising

Lee, Yoon J.; Liu, Yung-i; Lee, Taejun - In: Journal of promotion management : JPM 19 (2013) 5, pp. 583-604

Persistent link: https://www.econbiz.de/10010233275

A strategic response to the financial crisis : an empirical analysis of financial services advertising before and during the financial crisis

Lee, Taejun; Chung, Wonjun; Taylor, Ronald E. - In: The journal of services marketing 25 (2011) 3, pp. 150-164

Persistent link: https://www.econbiz.de/10009230977

How does digital governance contribute to effective crisis management? : a case study of Korea's response to COVID-19

Lee-Geiller, Seulki; Lee, Taejun - In: Public performance & management review 45 (2022) 4, pp. 860-893

Persistent link: https://www.econbiz.de/10013371340