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Nations differ in their levels of wealth, health, innovation, environment, and globalization, among numerous other attributes. These differences are driven, in part, by the psychological and behavioral characteristics of those nations. But how should we characterize the psychology of nations?...
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Our paper challenges the longstanding worldview of nations as homogeneous masses of uniform national culture that can be represented by single national culture dimension scores. We present a richer perspective of nations as diverse mixtures of global values archetypes. Our global archetypes and...
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Chapter 1: Introduction -- Chapter 2: The New Approach -- Chapter 3: The Unity and Diversity of the Global Matrix -- Chapter 4: The Dynamics of the Global Matrix -- Chapter 5: Summary Conclusions (better title needed!).
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