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Purpose Social initiatives must disclose their results to access support. However, there is no theoretical consensus about how to do it. It is still necessary to understand the value creation in social initiatives because they may or not have economic goals. However, these goals serve to make...
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Purpose - This study aims to provide an example of the intersections between resilience and innovation within the social economy. It describes the Portuguese context, boosted by a pioneering public policy focused on building resilience through innovation. The sustainable development concept...
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The purpose of this study is to explore the country of origin´s effects on brand equity dimensions. This research selected wine as the product category and data were collected from Portuguese and Canadian consumers. Our conceptual framework incorporates the influence of country of origin on...
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