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Counterfeiting and piracy in supply chain management : theoretical studies

Li, Fan; Yi, Zelong - In: The journal of business & industrial marketing 32 (2017) 1, pp. 99-109

Persistent link: https://www.econbiz.de/10011609324

Trial or no trial : supplying costly signals to improve profits

Li, Fan; Yi, Zelong - In: Decision sciences : DS 48 (2017) 4, pp. 795-827

Persistent link: https://www.econbiz.de/10011800357

Applying a platform to expand sales

Wang, Wenche; Li, Fan; Yi, Zelong - In: Journal of the Operational Research Society 72 (2021) 4, pp. 837-852

Persistent link: https://www.econbiz.de/10012500997

Scores vs. stars : a regression discontinuity study of online consumer reviews

Wang, Wenche; Li, Fan; Yi, Zelong - In: Information & management : the internat. journal of … 56 (2019) 3, pp. 418-428

Persistent link: https://www.econbiz.de/10012005347

Impacts of the mass media effect on investor sentiment

Yang, Wen; Lin, Dongtong; Yi, Zelong - In: Finance research letters 22 (2017), pp. 1-4

Persistent link: https://www.econbiz.de/10011807933

How should a capital-constrained servicizing manufacturer search for financing? : the impact of supply chain leadership

Jiang, Zhong-Zhong; Feng, Guangqi; Yi, Zelong - In: Transportation research / E : an international journal 145 (2021), pp. 1-21

Persistent link: https://www.econbiz.de/10012489078

Pricing of a three-stage supply chain with a Big Data company

Zhao, Yaping; Yi, Zelong - In: Operations research forum 2 (2021) 4, pp. 1-19

Persistent link: https://www.econbiz.de/10012663063

Roles of a preselling strategy under asymmetric information

Wang, Xi; Guan, Xu; Yi, Zelong - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 91-105

Persistent link: https://www.econbiz.de/10012017469

The impact of consumer fairness seeking on distribution channel selection : direct selling vs. agent selling

Yi, Zelong; Wang, Yulan; Liu, Yun; Chen, Ying-Ju - In: Production and operations management : the flagship … 27 (2018) 6, pp. 1148-1167

Persistent link: https://www.econbiz.de/10011969982

Sustainability Building of an Agricultural Supply Chain with a Capital-Constrained Farmer in Developing Economies

Yi, Zelong - 2020

We consider an agricultural supply chain consisting of a capital-constrained smallholder farmer and an intermediary platform. The smallholder farmer sells agricultural products through the intermediary platform but lacks financial resources for sustainable production. In addition to the...

Persistent link: https://www.econbiz.de/10012844193