//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The influence of dialogic enga...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
107,631
Konsumentenverhalten
105,188
Marketingmanagement
19,749
Marketing management
19,153
Theorie
16,000
Theory
15,829
Relationship marketing
14,874
Beziehungsmarketing
14,842
Brand management
10,467
Markenführung
10,418
Werbewirkung
9,679
Advertising effects
9,448
Online-Handel
9,218
Online retailing
9,206
Social Web
8,969
Social web
8,965
Brand image
8,584
Markenimage
8,558
Online-Marketing
7,837
Internet marketing
7,775
Customer satisfaction
7,714
Kundenzufriedenheit
7,555
Markenartikel
7,531
Brand
7,506
Marketing
7,186
Deutschland
6,458
Werbung
6,434
Advertising
6,366
USA
6,361
Germany
6,012
United States
5,965
Experiment
5,740
Electronic Commerce
5,670
Einzelhandel
5,526
E-commerce
5,507
Service quality
5,490
Retail trade
5,470
Dienstleistungsqualität
5,442
Emotion
4,746
Virales Marketing
3,935
more ...
less ...
Online availability
All
Undetermined
50,938
Free
31,816
CC license
2,782
Type of publication
All
Article
92,759
Book / Working Paper
46,575
Journal
317
Other
18
Database
1
Type of publication (narrower categories)
All
Article in journal
77,434
Aufsatz in Zeitschrift
77,434
Graue Literatur
10,554
Non-commercial literature
10,554
Aufsatz im Buch
9,493
Book section
9,493
Working Paper
8,863
Arbeitspapier
8,286
Hochschulschrift
4,254
Thesis
3,025
research-article
2,716
Collection of articles of several authors
2,026
Sammelwerk
2,026
Aufsatzsammlung
1,374
Lehrbuch
993
Bibliografie enthalten
906
Bibliography included
906
Textbook
826
Conference paper
793
Konferenzbeitrag
793
Case study
792
Fallstudie
792
Konferenzschrift
628
Dissertation u.a. Prüfungsschriften
428
Collection of articles written by one author
379
Sammlung
379
Reprint
319
Conference proceedings
314
Ratgeber
252
Article
243
Amtsdruckschrift
233
Government document
233
Guidebook
232
review-article
217
conceptual-paper
194
review
147
Glossar enthalten
141
Glossary included
141
Handbook
139
Handbuch
139
more ...
less ...
Language
All
English
125,197
German
12,064
Undetermined
1,339
French
530
Polish
153
Spanish
140
Italian
102
Russian
70
Swedish
55
Dutch
40
Hungarian
39
Danish
33
Portuguese
26
Norwegian
22
Finnish
16
Slovak
14
Romanian
12
Ukrainian
11
Czech
9
Croatian
8
Bulgarian
6
Serbian
5
Lithuanian
4
Slovenian
4
Arabic
2
Macedonian
2
Multiple languages
2
Turkish
2
Chinese
2
Bosnian
1
Valencian
1
Irish
1
Indonesian
1
Kazakh
1
Malay (macrolanguage)
1
more ...
less ...
Author
All
Han, Heesup
156
Belk, Russell W.
141
Bruhn, Manfred
141
Mattila, Anna S.
140
Kotler, Philip
135
Bauer, Hans H.
131
Phau, Ian
131
Gierl, Heribert
125
Homburg, Christian
122
Grunert, Klaus G.
120
Sheth, Jagdish N.
120
Huber, Frank
117
Wiedmann, Klaus-Peter
111
Dwivedi, Yogesh K.
108
Loureiro, Sandra Maria Correia
107
Pelsmacker, Patrick de
105
Grewal, Dhruv
99
Herrmann, Andreas
99
Septianto, Felix
98
Lusk, Jayson L.
95
Wansink, Brian
95
Meffert, Heribert
91
Chintagunta, Pradeep K.
90
Foxall, Gordon R.
90
Agarwal, Sumit
86
Law, Rob
86
Bagozzi, Richard P.
84
Paul, Justin
83
Verhoef, Peter C.
81
Khare, Arpita
80
Nayga, Rodolfo M. <Jr.>
79
Usman, Osly
78
Laroche, Michel
77
Vrontis, Demetris
77
Woodside, Arch G.
77
Esch, Franz-Rudolf
76
Keller, Kevin Lane
76
Kumar, V.
76
Eisend, Martin
74
Kim, Jungkeun
74
more ...
less ...
Institution
All
National Bureau of Economic Research
685
Springer Fachmedien Wiesbaden
218
IGI Global
110
OECD
92
American Marketing Association
73
European Commission / Joint Research Centre
68
European Commission / Directorate-General for Justice and Consumers
59
London Economics
50
Verlag Dr. Kovač
48
IPSOS
47
Books on Demand GmbH <Norderstedt>
37
Consumers, Health, Agriculture and Food Executive Agency
37
European Commission / Directorate-General for Health and Food Safety
36
Edward Elgar Publishing
33
Deloitte consortium
32
International Energy Agency
30
European Association of Agricultural Economists - EAAE
26
GFK
26
Institut für Demoskopie Allensbach
26
Information Resources Management Association
24
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
23
Friedrich-Schiller-Universität Jena
22
HAL
22
European Society for Opinion and Marketing Research
21
Haufe-Lexware GmbH & Co. KG
20
Nomos Verlagsgesellschaft
20
Nordic Council of Ministers
19
Fördergesellschaft Marketing an der Universität Augsburg
18
INSEAD
18
Université Paris-Dauphine (Paris IX)
18
Verlag Franz Vahlen
18
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
17
Erasmus Research Institute of Management
16
European Parliament
16
European Parliament / Directorate-General for Internal Policies of the Union
16
Europäische Kommission
15
Rheinisch-Westfälische Technische Hochschule Aachen
15
Universität Mannheim
15
Center Data
14
Christian-Albrechts-Universität zu Kiel
14
more ...
less ...
Published in...
All
Journal of business research : JBR
2,906
Journal of retailing and consumer services
2,603
International journal of hospitality management
1,126
Psychology & marketing
986
International journal of consumer studies
957
NBER working paper series
684
Journal of consumer research : JCR ; an interdisciplinary bimonthly
644
SpringerLink / Bücher
608
Asia Pacific journal of marketing and logistics
600
Tourism management : research, policies, practice
549
Management science : journal of the Institute for Operations Research and the Management Sciences
539
European journal of marketing : EJM
535
Marketing science
524
NBER Working Paper
521
The journal of product & brand management
519
Journal of marketing communications
500
Journal of marketing
494
Journal of marketing management : MM
489
Journal of the Academy of Marketing Science
488
Working paper / National Bureau of Economic Research, Inc.
479
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
477
Journal of travel and tourism marketing
460
Journal of marketing research : JMR
459
Industrial marketing management : the international journal for industrial and high-tech firms
452
The journal of brand management : an international journal
452
European Journal of Marketing
447
Marketing letters : a journal of research in marketing
446
International journal of contemporary hospitality management
444
Journal of advertising research
436
Journal of strategic marketing
417
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
413
Journal of retailing
413
Marketing intelligence & planning
410
Technological forecasting & social change : an international journal
409
Journal of fashion marketing and management
388
Cogent business & management
386
Journal of Consumer Marketing
380
Journal of international consumer marketing
374
The journal of services marketing
356
Journal of business ethics : JOBE
344
more ...
less ...
Source
All
ECONIS (ZBW)
131,759
Other ZBW resources
3,570
USB Cologne (EcoSocSci)
2,444
EconStor
883
RePEc
803
BASE
119
OLC EcoSci
48
USB Cologne (business full texts)
34
ArchiDok
10
more ...
less ...
Showing
1
-
10
of
139,670
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
2
Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
Saved in:
3
Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José
;
Bermejo-Berros, Jesús
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
Saved in:
4
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
5
Effectiveness of in-game advertisements within role-playing games
Guerra, Luis
;
Saxena, Deepak
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 280-299
Persistent link: https://www.econbiz.de/10014309738
Saved in:
6
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
7
Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
Saved in:
8
From Apple to Omega : an analysis of brand placement in 2010 top-earning films
Devlin, Michael
;
Combs, Justin
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10010519582
Saved in:
9
Product placement in movies : perspectives from motion picture firms
Cha, Jiyoung
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10011676000
Saved in:
10
Make it part of the story : the role of product placement
prominence
and integration in fashion and beauty blogs among young digital natives
Cárdaba, Miguel A. M.
;
Fernández Pardo, Ana
;
Martinez, L.
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 157-172
Persistent link: https://www.econbiz.de/10014290744
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->