Spers, Renata Giovinazzo; Wright, James Terence Coulter - In: Brazilian Business Review 10 (2013) 2, pp. 25-48
This paper presents the critical strategic dimensions to operate in international Base-of-Pyramid (BOP) markets. The variables studied are reasons for internationalizing: prices, promotion, distribution, products, innovation, entrance into markets and processes. A descriptive, exploratory,...