"Opening and Closing Virtual Reality" The Effects of Openness on Interpretation of and Attitude towards Virtual Reality Advertisements -- AR In-Store Solutions for Different Fashion Retail Environments: Retailers’ Perspectives -- How Cognitive Flexibility Affects Sense of Power in a Coffee...

Purpose: The correct interaction between the workforce and augmented, virtual, and mixed reality technologies represents a crucial aspect of the success of the smart factory. This interaction is, indeed, affected by the variability of human behavior and its reliability, which can strongly...

1. Harry Potter and the OmniGlobe: Learning Negotiation and Communication Styles in an Immersive Simulation Environmen -- 2. Managing Professional Identities in the world of Immersive Technology: A study of healthcare professionals -- 3. I am confused: Coping with customer confusion in metaverse...

Grundlagen und Einordnung -- Lehre und Forschung -- XR und Kommunikation -- Gesellschaftliche Aspekte -- Perspektive der Medienbranche und Kreativwirtschaft -- VR und Kunst -- Extended Reality im Zusammenhang mit Blockchain und NFTs -- Insights in verschiedene Branchen.

Virtual and augmented reality (VR/AR) that can be applied in many ways. A number of innovative immersive applications have already been created online commerce and in real retail. More VR/AR applications can be found in the fields of arts, fashion, real estate, architecture, city planning and...

This paper discusses recent and unique inventions in Human Computer Interaction (HCI). To that end, firstly the authors discuss the Sixth Sense Technology. This technology allows users to interact with virtual objects in the real world in a unique manner. It has a number of applications which...