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Opinion polls have been the bridge between public opinion and politicians in elections. However, developing surveys to disclose people's feedback with respect to economic issues is limited, expensive, and time-consuming. In recent years, social media such as Twitter has enabled people to share...
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While Small and Medium Enterprises (SMEs) often face the constraints of financial and IT resources, the emergent social media could be a cost effective tool for SMEs to leverage for their competitive advantages. Yet, it remains unclear on whether and how SMEs are able to reap both tangible and...
Persistent link: https://www.econbiz.de/10012049212