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Does brand identification transform alumni into university advocates?

Stephenson, Amber L.; Yerger, David B. - In: International review on public and non-profit marketing 11 (2014) 3, pp. 243-262

Persistent link: https://www.econbiz.de/10010413071

Co-destruction of value by spectators : the case of silent protests

Stieler, Maximilian; Weismann, Friederike; Germelmann, … - In: European Sport management quarterly : ESMQ 14 (2014) 1, pp. 72-86

Persistent link: https://www.econbiz.de/10010337048

Zooming in VS zooming out on value co-creation : consequences for BtoB research

Leroy, Julie; Cova, Bernard; Salle, Robert - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1102-1111

Persistent link: https://www.econbiz.de/10010223458

Customer experience from a self-service system perspective

Åkesson, Maria; Edvardsson, Bo; Tronvoll, Bård - In: Journal of service management 25 (2014) 5, pp. 677-698

Persistent link: https://www.econbiz.de/10010426047

A value co-creation model for wine tourism

Festa, Guiseppe; Vrontis, Demetris; Thrassou, Alkis; … - In: International journal of management practice : IJMP 8 (2015) 3, pp. 247-267

Persistent link: https://www.econbiz.de/10011545009

Toward a service ecosystem perspective at the base of the pyramid

Letaifa, Soumaya Ben; Reynoso, Javier - In: Journal of service management 26 (2015) 5, pp. 684-705

Persistent link: https://www.econbiz.de/10011503547

Application of Service Dominant Logic to the medical device industry

Wells, Robert A.; Gallarza, Martina G.; Andreu, Luisa; … - In: International review on public and non-profit marketing 12 (2015) 3, pp. 207-235

Persistent link: https://www.econbiz.de/10011410775

Revealing customer dominant logic in healthcare services

Seppänen, Kaisa; Huiskonen, Janne; Koivuniemi, Jouni; … - In: International journal of services and operations management 26 (2017) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10011719181

Investigating antecedents of social innovation in public sector using a service ecosystem lens

Parahoo, Sanjai K.; Al-Nakeeb, Ahmed A. - In: International review on public and non-profit marketing 16 (2019) 2/4, pp. 235-253

Persistent link: https://www.econbiz.de/10012129602

Exploring links between engaging customers in value co-creation and product innovativeness

Zaborek, Piotr; Mazur, Jolanta - In: International journal of management and economics 53 (2017) 3, pp. 82-106

The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...

Persistent link: https://www.econbiz.de/10012026721