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Optimal merchandise selection strategy in e-store promotional webpage : a topsis based approach

Zhu, Ling; Lin, Jie - In: Journal of electronic commerce in organizations : the … 14 (2016) 2, pp. 1-15

Persistent link: https://www.econbiz.de/10011515188

Die Erschließung von Kundenpotentialen durch Cross-Selling : Erfolgsfaktoren für ein produktübergreifendes Beziehungsmanagement

Schäfer, Heiko - 2002 - 1. Aufl.

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Determinanten des Cross-Selling-Potenzials in der Gebrauchsgüterindustrie : eine theoretische und kausalanalytische Studie

Keppler, Thomas - 2006

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Investigation and prediction of users' sentiment toward food delivery apps applying machine learning approaches

Hossain, Md Shamim; Begum, Humaira; Rouf, Md. Abdur; … - In: Journal of Contemporary Marketing Science 6 (2023) 2, pp. 109-127

Purpose The goal of the current research is to use different machine learning (ML) approaches to examine and predict customer reviews of food delivery apps (FDAs). Design/methodology/approach Using Google Play Scraper, data from five food delivery service providers were collected from the Google...

Persistent link: https://www.econbiz.de/10014850653

Investigation and prediction of users' sentiment toward food delivery apps applying machine learning approaches

Hossain, Md Shamim; Begum, Humaira; Rouf, Md. Abdur; … - In: Journal of contemporary marketing science 6 (2023) 2, pp. 109-127

Persistent link: https://www.econbiz.de/10014380607

Opinion mining in management research : the state of the art and the way forward

Mukhopadhyay, Soumya - In: Opsearch : journal of the Operational Research Society … 55 (2018) 2, pp. 221-250

Persistent link: https://www.econbiz.de/10011882068

The voice of the customer : managing customer care in Twitter

Mousavi, Reza; Johar, Monica; Mookerjee, Vijay S. - In: Information systems research : ISR 31 (2020) 2, pp. 340-360

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The role of marketer-generated content in customer engagement marketing

Meire, Matthijs; Hewett, Kelly; Ballings, Michel; Kumar, V. - In: Journal of marketing 83 (2019) 6, pp. 21-42

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Customer sentiment analysis and prediction of halal restaurants using machine learning approaches

Hossain, Md Shamim; Rahman, Mst Farjana; Uddin, Md. Kutub; … - In: Journal of Islamic marketing 14 (2023) 7, pp. 1859-1889

Persistent link: https://www.econbiz.de/10014314956

Can customer sentiment impact firm value? : an integrated text mining approach

Eachempati, Prajwal; Srivastava, Praveen Ranjan; Kumar, Ajay - In: Technological forecasting & social change : an … 174 (2022), pp. 1-18

Persistent link: https://www.econbiz.de/10013206626