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Designing a business service experience : customer's perspective on value co-creation
Kukk, Jana; Leppiman, Anu; Pohjola, Anneli - In: Research in economics and business : Central and … 6 (2014) 1, pp. 51-64
Persistent link: https://www.econbiz.de/10010434549
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Revealing customer dominant logic in healthcare services
Seppänen, Kaisa; Huiskonen, Janne; Koivuniemi, Jouni; … - In: International journal of services and operations management 26 (2017) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011719181
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The intermediate role in value co-creation within a triadic business service relationship
Nätti, Satu; Pekkarinen, Saara; Hartikka, Antti; … - In: Industrial marketing management : the international … 43 (2014) 6, pp. 977-984
Persistent link: https://www.econbiz.de/10010410611
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The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna - In: The journal of business & industrial marketing 29 (2014) 3, pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
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Value-in-context : co-creation across different context levels in the service ecosystem
Wieczerzycki, Marcin; Ratajczak-Mrozek, Milena; … - In: The journal of business & industrial marketing 40 (2025) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10015205351
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Beyond sporadic actions : how to approach multi-party stakeholder collaboration in service development
Tossavainen, Päivi J. - In: Journal of business market management : JBM 6 (2013) 4, pp. 171-191
stakeholders in developing services. It discusses how to approach multi-party collaboration to achieve simultaneous face …
Persistent link: https://www.econbiz.de/10010232734
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The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian; Gummerus, Johanna - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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Relationality in the service logic of value creation
FitzPatrick, Mary; Varey, Richard J.; Grönroos, Christian - In: The journal of services marketing 29 (2015) 6/7, pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
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Managing advertising agency client partnerships for value co-creation : characteristics, categories, and challenges
Díaz-Méndez, Montserrat; Saren, Michael - In: Marketing theory 19 (2019) 1, pp. 9-26
Persistent link: https://www.econbiz.de/10012001447
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Service-dominant logic and the business model concept: toward a conceptual integration
Clauß, Thomas; Laudien, Sven M.; Daxböck, Birgit - In: International journal of entrepreneurship and … 18 (2014) 4, pp. 266-288
Persistent link: https://www.econbiz.de/10010477267