Román, Sergio; Riquelme, Isabel P.; Iacobucci, Dawn - In: Marketing in a digital world, (pp. 141-166). 2019
In this chapter, we introduce a new construct we call “Perceived Deception in Online Consumer Reviews” (PDOCR). Online reviews of products are very important to companies and customers, yet they are vulnerable to unethical representations. Even regardless of whether a deceptive review has...