Positive corporate cultures can make a significant contribution to corporate performance. The issue for senior management is how they may be engendered. This paper replies to an earlier paper in EMJ describing Audi's method of tackling the issue, highlighting some more general points and...

Consumer boycotts may be understood as consumer behaviour, and the concept of consumer sovereignty is identified here as the implicit paradigm for the marketing desciple, this is then applied to illustrate and explain the workings of consumer boycotts which are seen to have two dimensions:...

The article examines the nature of pressure groups, their effect on corporate action and on managers. The importance of seeking an understanding of pressure groups is emphasised. Although pressure groups can be responsible for constraining corporate action, they can also sometimes present...

Consumer boycotts are a powerful way to get businesses to change their policies, if rather difficult to harness. The author looks in detail at the position of Barclays Bank in South Africa, and at Nestlé′s marketing of baby milk to the Third World. The author concludes that management should...