The typology of customer value (Holbrook 1994a, 1994b) posits that ethics (including justice, virtue, and morality) is one of eight kinds of value that may be obtained in the consumption experience. This paper examines ethics as a customer value and its relationship to the other of types...

Business is increasingly coming under attack by pressure groups. Many managers, and particularly those in marketing functions, are having to respond to these challenges. Others are at least having to take cognisance of pressure groups. The nature of pressure groups, their role, the different...

COVID-19 has required major changes in behavior and created significant health and economic concerns for many individuals. In this context, we have explored ethical judgments as part of a larger project on market ethics. We found that marketing practices judged as highly unethical before the...

This chapter examines the Shareholder Primacy Norm (SPN) as a widely acknowledged impediment to corporate social responsibility (CSR), including how this relates to Stakeholder Theory. We start by explaining the SPN and then review its status under US and UK law and show that it is not a legal...

Corporate social responsibility (CSR) is increasingly being recognized by firms as central to core business activities, as opposed to a peripheral consideration largely associated with philanthropy. This trend has major ramifications for marketing strategy that were explored at an international...