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What's at stake? : stakeholder engagement strategy as the key to sustainable growth
Smith, N. Craig; Ansett, Sean; Erez, Lior - 2011
Persistent link: https://www.econbiz.de/10008901939
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Socially responsible distribution : distribution strategies for reaching the bottom of the pyramid
Vachani, Sushil; Smith, N. Craig - 2008
Persistent link: https://www.econbiz.de/10003909931
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Smart defaults : from hidden persuaders to adaptive helpers
Smith, N. Craig; Goldstein, Daniel G.; Johnson, Eric J. - 2008
Persistent link: https://www.econbiz.de/10003909934
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Bounded goodness : marketing implications of Drucker on corporate responsibility
Smith, N. Craig - 2008
Persistent link: https://www.econbiz.de/10003909940
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Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.; Smith, N. Craig - 2008
Persistent link: https://www.econbiz.de/10003909943
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The new marketing myopia
Smith, N. Craig; Drumwright, Minette E.; Gentile, Mary C. - 2009
Persistent link: https://www.econbiz.de/10003912956
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Social contract theory and the ethics of deception in consumer research
Smith, N. Craig; Kimmel, Allan J.; Klein, Jill - 2009
Persistent link: https://www.econbiz.de/10003912990
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Overcoming rural distribution challenges at the bottom of the pyramid
Vachani, Sushil; Smith, N. Craig - 2010
Persistent link: https://www.econbiz.de/10008807545
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Consumer perceptions of corporate social responsibility : the CSR halo effect
Smith, N. Craig; Read, Daniel; Lopez-Rodriguez, Sofia - 2010
Persistent link: https://www.econbiz.de/10008807564
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Marketing’s consequences : stakeholder marketing and supply chain CSR issues
Smith, N. Craig; Palazzo, Guido; Bhattacharya, C. B. - 2010
Persistent link: https://www.econbiz.de/10008807568