The focus of my comments is on Shelby’s research on marketing ethics, with particular attention to the Hunt-Vitell theory (or model) of ethics. However, it is important to place this research in the broader context of his work, not least because this informs our understanding of his more...

Boards are key to unlocking substantive action by firms on sustainability. We clarify their potential role and show how and why they are failing to deliver on that role and what can be done about it. We start by highlighting the importance of board engagement as a driver of sustainability and...

This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in executive education programmes at leading business schools. The book is based on the premise that the...