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Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane; Felix, Reto; Furrer, Olivier - 2019
Persistent link: https://www.econbiz.de/10011975635
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The impact of scale width on responses for multi-item, self-report measures
Felix, Reto - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 3/4, pp. 153-164
Persistent link: https://www.econbiz.de/10009426789
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Multi-brand loyalty : when one brand is not enough
Felix, Reto - In: Qualitative market research : an international journal 17 (2014) 4, pp. 464-480
Persistent link: https://www.econbiz.de/10010430654
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Brand communities for mainstream brands : the example of the Yamaha R1 brand community
Felix, Reto - In: The journal of consumer marketing 29 (2012) 3, pp. 225-232
Persistent link: https://www.econbiz.de/10009552954
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Market orientation plus : antecedents and consequences of market orientation and corporate social responsibility in Mexico
Felix, Reto - In: Journal of global marketing 28 (2015) 3/5, pp. 172-186
Persistent link: https://www.econbiz.de/10011433866
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Corporate level strategy : theory and applications
Furrer, Olivier - 2010
Persistent link: https://www.econbiz.de/10008686532
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Construction et operationalisation de groupes strategiques
Furrer, Olivier - 1995
Persistent link: https://www.econbiz.de/10004799930
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Les services autour des produits informatiques : une analyse empirique
Furrer, Olivier - 1996
Persistent link: https://www.econbiz.de/10004337502
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Les services autour des produits : concept et revue de la littérature
Furrer, Olivier - 1996
Persistent link: https://www.econbiz.de/10004337503
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A customer relationship typology of product services strategies
Furrer, Olivier - In: The handbook of innovation and services : a …, (pp. 701-721). 2010
Persistent link: https://www.econbiz.de/10003953687