Narrow search
Showing 31 - 40 of 177
Cover Image
Rationale and strategies of Latin American companies entering, maintaining or leaving US markets
Vasquez-Parraga, Arturo Z.; Felix, Reto; Borders, … - In: The journal of business & industrial marketing 19 (2004) 6, pp. 359-371
Persistent link: https://www.econbiz.de/10007026385
Cover Image
Understanding Youth Culture:
Felix, Reto - In: Journal of international consumer marketing 16 (2004) 4, pp. 7-38
Persistent link: https://www.econbiz.de/10007099941
Cover Image
Rethinking Worldly Possessions: The Relationship between Materialism and Body Appearance for Female Consumers in an Emerging Economy
Felix, Reto; Garza, Martha R. - In: Psychology & marketing 29 (2012) 12, pp. 980-995
Persistent link: https://www.econbiz.de/10010042255
Cover Image
Green consumer behavior in an emerging economy: confusion, credibility, and compatibility
Carrete, Lorena; Castaño, Raquel; Felix, Reto; … - In: The journal of consumer marketing 29 (2012) 7, pp. 470-482
Persistent link: https://www.econbiz.de/10010036854
Cover Image
Integrierte Managementsysteme : Ansätze zur Integration von Qualitäts-, Umwelt- und Arbeitssicherheitsmanagementsystemen
Felix, Reto (contributor); Pischon, Alexander (contributor) - 1997
Persistent link: https://www.econbiz.de/10000631610
Cover Image
Context in augmented reality marketing : does the place of use matter?
Au, Simon von der; Rauschnabel, Philipp A.; Felix, Reto; … - In: Psychology & marketing 40 (2023) 11, pp. 2447-2463
Persistent link: https://www.econbiz.de/10014432412
Cover Image
Actor opportunism, social capital and coping strategies in the sharing economy : drivers, outcomes and marketing implications
Saravade, Swapnil; Felix, Reto - In: European journal of marketing 58 (2024) 9, pp. 1995-2030
Persistent link: https://www.econbiz.de/10015198404
Cover Image
Gender issues in consumer materialism : the case of Mexico
Felix, Reto; Ahmed, Zafar U.; Hinck, Wolfgang - In: Journal of transnational management : the official … 18 (2013) 2, pp. 82-100
Persistent link: https://www.econbiz.de/10009770192
Cover Image
Green consumer behavior in an emerging economy : confusion, credibility, and compatibilty
Carete, Lorena; Castaño, Raquel; Felix, Reto; Centeno, … - In: The journal of consumer marketing 29 (2012) 7, pp. 470-481
Persistent link: https://www.econbiz.de/10009681501
Cover Image
Rethinking worldly possessions : the relationship between materialism and body appearance for female consumers in an emerging economy
Felix, Reto; Garza, Martha R. - In: Psychology & marketing 29 (2012) 12, pp. 980-994
Persistent link: https://www.econbiz.de/10009691198