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Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto; Borges, Adilson - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
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I believe therefore I care : the relationship between religiosity, environmental attitudes, and green product purchase in Mexico
Felix, Reto; Braunsberger, Karin - In: International marketing review 33 (2016) 1, pp. 137-155
Persistent link: https://www.econbiz.de/10011540314
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Green shades : a segmentation approach based on ecological consumer behavior in an emerging economy
González, Eva M.; Felix, Reto; Carrete, Lorena; … - In: Journal of marketing theory and practice 23 (2015) 3, pp. 287-302
Persistent link: https://www.econbiz.de/10011312660
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Strategic customer engagement marketing : a decision making framework
Alvarez-Milán, Agarzelim; Felix, Reto; Rauschnabel, … - In: Journal of business research : JBR 92 (2018), pp. 61-70
Persistent link: https://www.econbiz.de/10011925267
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Religiousness and environmental concern : a multilevel and multi-country analysis of the role of life satisfaction and indulgence
Felix, Reto; Hinsch, Chris; Rauschnabel, Philipp A.; … - In: Journal of business research : JBR 91 (2018), pp. 304-312
Persistent link: https://www.econbiz.de/10011903038
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Attitudes and preferences for sex-appealing products by Vietnamese women in their ovulation cycle
Pham, Ngoc; Vasquez, Arturo; Felix, Reto - In: Theoretical economics letters 7 (2017) 7, pp. 1986-2007
Persistent link: https://www.econbiz.de/10011785658
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Elements of strategic social media marketing : a holistic framework
Felix, Reto; Rauschnabel, Philipp A.; Hinsch, Chris - In: Journal of business research : JBR 70 (2017), pp. 118-126
Persistent link: https://www.econbiz.de/10011620382
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Sight unseen : the role of online security indicators in visual attention to online privacy information
Sheng, Xiaojing; Felix, Reto; Saravade, Swapnil; … - In: Journal of business research : JBR 111 (2020), pp. 218-240
Persistent link: https://www.econbiz.de/10012237805
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Nostalgia beats the wow-effect : inspiration, awe and meaningful associations in augmented reality marketing
Hinsch, Christian; Felix, Reto; Rauschnabel, Philipp A. - In: Journal of retailing and consumer services 53 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012171950
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Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali; Felix, Reto; Braun, Jakob - In: Journal of marketing management : MM 34 (2018) 9/10, pp. 705-731
Persistent link: https://www.econbiz.de/10011935068