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From solidity to liquidity : macro-level consumption patterns in the sharing economy
Saravade, Swapnil; Felix, Reto; Firat, A. Fuat - In: Journal of macromarketing 41 (2021) 2, pp. 284-296
Persistent link: https://www.econbiz.de/10012521292
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The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way; Minor, Michael; Felix, Reto - In: The journal of brand management : an international journal 25 (2018) 6, pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
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Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.; Hinck, Wolfgang; Felix, Reto - In: Journal of promotion management : JPM 24 (2018) 6, pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
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Brands that "sell their soul" : offshoring, brand liquidification and the excluded consumer
Felix, Reto; Firat, A. Fuat - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 11/12, pp. 1080-1099
Persistent link: https://www.econbiz.de/10012178606
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Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris - In: Journal of retailing and consumer services 49 (2019), pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
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How political identity and attitudinal spillover matter for consumption of place : evidence from winter migrants in the United States
Felix, Reto; Sheng, Xiaojing; Ngo, Ai Nhan - In: Journal of consumer behaviour 21 (2022) 5, pp. 1075-1091
Persistent link: https://www.econbiz.de/10013413152
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Ritual and environmental ineffectiveness : how psychological ownership of community drives environmental behavior
Tang, Yihui; Felix, Reto; Hinsch, Christian - In: Psychology & marketing 41 (2024) 4, pp. 860-879
Persistent link: https://www.econbiz.de/10014519044
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Best practices for implementing experimental research methods
Stoner, Jennifer L.; Felix, Reto; Stadler Blank, Ashley - In: International journal of consumer studies 47 (2023) 4, pp. 1579-1595
Persistent link: https://www.econbiz.de/10014326063
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A cross-cultural analysis of ridesharing intentions and compliance with COVID-19 health guidelines : the roles of social trust, fear of COVID-19, and trust-in-God
Sakib, Md. Nazmus; Hasan, Fuad; Al-Emran, Md; Felix, Reto - In: Journal of retailing and consumer services 71 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014259258
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859