Taking the new consumer requirements for products linked to regional identity and cultural heritage into consideration, today's transnational companies have modified their strategies. By using a regional or geographic indication, it is possible to exploit existing associations that consumers...

This chapter offers a specific point of view on the Town Centre retail, in ­order to develop a new way to enhance the customer retail experience in this place. The combination of shopping over the Internet and the interactive technologies represents for Town Centre retailers one of the possible...