Rural areas are becoming increasingly differentiated and gradually losing their agricultural specificity. They now need to support the coexistence of two logical approaches to occupation of their space: one based on the supply of agricultural and forestry products, the other on the various...

This paper provides further evidence on vertical coordination as a means of overcoming supply disruptions and improving product quality. In contrast to previous studies, our findings suggest that the leading model of vertical coordination between fruit and vegetables growers and supermarkets in...

This paper’s aim is to evaluate importance of the basic financial indicators and its influence on the standardized project’s grade. The research was conducted using survey questionnaires to a sample of 14 experts in the field of microeconomics, who evaluated an importance of economic...

Goal of the paper is twofold: value chain analysis of soft fruit sector in Croatia and to present use of soft fruit sector analysis in agribusiness management education by support of video material. Creation of value chain map and quantification of the chain is described. SWOT analysis is shaped...

This paper provides further evidence on vertical coordination as a means of overcoming supply disruptions and improving product quality. In contrast to previous studies, our findings suggest that the leading model of vertical coordination between fruit and vegetables growers and supermarkets in...

Abstract: The means by which fruit and vegetables growers are linked with the upstream partners in the supermarket supply chain are investigated in 15 semi-structured interviews with inter alia the managers of Croatia’s five major supermarket chains. Contrasting to existing literature we find...