Purpose: This study aims to help resolve some of the inconsistencies of the relationships between franchisor growth and its drivers in prior literature. Design/methodology/approach: First, this study provides a meta-analysis with bivariate correlation analysis and moderation analysis. It then...

Purpose: This study aims to examine the role of channel strategies in value appropriation and their effects on firm value with the consideration of situational factors. Design/methodology/approach: An empirical study with secondary data is conducted in the context of public franchised channels....

Purpose – The purpose of this article is to develop and propose a comprehensive framework that identifies the factors that influence a company’s decision to adopt business to business (B2B) technologies. Design/methodology/approach – The authors review the literature regarding technology...

Purpose – The purpose of this paper is to test the market‐based asset framework by examining the role of marketing process improvements in the relationship between a buyer firm's supplier‐related activities and its performance. Design/methodology/approach – Interviews with executives who...