The present study aims to analyze the neural mechanisms involved in private label choice by means of fMRI. The purpose is to answer the following main question: is the mental process that leads to the choice of the private label similar to that developed for the industrial brand? The experiment...

This research analyzes the neural implications of choosing the retail brand instead of the industrial brand, by means of an experiment using functional magnetic resonance imaging (fMRI). We found that the preferred brand is not the only one that stimulates emotional affiliation; that the...

Italian Abstract: Lo studio indaga il comportamento dei giocatori d'azzardo con particolare riferimento agli atteggiamenti, alle motivazioni e alle credenze. Al fine di tener conto dell'influenza esercitata dalla dimensione sociale e culturale sulla domanda di gioco d'azzardo, sono stati...

Italian Abstract: : L'articolo indaga il comportamento dei giocatori d'azzardo con particolare riferimento all'intensità di partecipazione e al coinvolgimento economico. A tal fine è stata condotta un'indagine mediante intervista strutturata con un campione di giocatori d'azzardo. Dalle...

The purpose of this study is to investigate the impact of store flyer characteristics on store performance for different formats (hypermarket and supermarket) and customer segments (additional and regular shoppers). Specifically, the paper tests propositions on how flyer duration, variety of...

Purpose – The study aims to investigate the impact of store flyer characteristics on store performance for different formats (hypermarket and supermarket) and customer segments (additional and regular shoppers). Specifically, the paper tests propositions on how flyer duration, variety of...