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Multi-click attribution in sponsored search advertising : an empirical study in hospitality industry
Anderson, Chris K.
;
Cheng, Ming
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
3
,
pp. 253-262
Persistent link: https://www.econbiz.de/10011736828
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Search engine consumer journeys : exploring and segmenting click-through behaviors
Cheng, Ming
;
Anderson, Chris K.
- In:
The Cornell hospitality quarterly
62
(
2021
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10012520146
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Consumer click responses to paid ad set strategies of search platforms
Cheng, Ming
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Zhu, Zhen
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The Cornell hospitality quarterly
66
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2025
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1
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Price competition in a channel structure with a common retailer
Choi, Seung-chan
- In:
Marketing science
10
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1991
)
4
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pp. 271-296
Persistent link: https://www.econbiz.de/10001117722
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Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
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2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
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Generic drug shortages and undifferentiated competition
Choi, Seung-chan
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 53-59)
.
2024
Persistent link: https://www.econbiz.de/10015077056
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Private label sourcing negotiation: premium PL from dual brander
Choi, Seung-chan
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 135-142)
.
2018
Persistent link: https://www.econbiz.de/10013277497
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A single-machine, single-wafer-processing, multiple-lots-per-carrier scheduling problem to minimize the sum of lot completion times
Sarin, Subhash C.
;
Wang, Lixin
;
Cheng, Ming
- In:
Computers & operations research : and their …
39
(
2012
)
7
,
pp. 1411-1418
Persistent link: https://www.econbiz.de/10009408352
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Optimal pricing strategies for primary and contingent products under duopoly environment
Minowa, Yuko
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 111-124)
.
1996
Persistent link: https://www.econbiz.de/10001319633
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Product positioning under price competition
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
36
(
1990
)
2
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pp. 175-199
Persistent link: https://www.econbiz.de/10001083693
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