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A framework for understanding consumer choices for others
Liu, Peggy J.; Dallas, Steven K.; Fitzsimons, Gavan J. - In: Journal of consumer research : JCR ; an … 46 (2019) 3, pp. 407-434
Persistent link: https://www.econbiz.de/10012120585
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Don't Count Calorie Labeling Out : Calorie Counts on the Left Side of Menu Items Lead to Lower Calorie Food Choices
Dallas, Steven K.; Liu, Peggy J.; Ubel, Peter A. - In: Journal of Consumer Psychology 29 (2019) 1, pp. 60-69
Persistent link: https://www.econbiz.de/10012083001
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Using behavioral economics to design more effective food policies to address obesity
Liu, Peggy J.; Wisdom, Jessica; Roberto, Christina A.; … - In: Applied economic perspectives and policy 36 (2014) 1, pp. 6-24
Persistent link: https://www.econbiz.de/10010426083
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Vice-virtue bundles
Liu, Peggy J.; Haws, Kelly L.; Lamberton, Cait; … - In: Management science : journal of the Institute for … 61 (2015) 1, pp. 204-228
Persistent link: https://www.econbiz.de/10010496048
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Exploring the relationship between varieties of variety and weight loss : when more variety can help people lose weight
Haws, Kelly L.; Liu, Peggy J.; Redden, Joseph P.; … - In: Journal of marketing research : JMR 54 (2017) 4, pp. 619-635
Persistent link: https://www.econbiz.de/10011743736
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Should firms use small financial benefits to express appreciation to consumers? : understanding and avoiding trivialization effects
Liu, Peggy J.; Lamberton, Cait; Haws, Kelly L. - In: Journal of marketing 79 (2015) 3, pp. 74-90
Persistent link: https://www.econbiz.de/10011485863
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That's not so bad, I'll eat more! : backfire effects of calories-per-serving information on snack consumption
Tangari, Andrea Heintz; Bui, M̃y; Haws, Kelly L.; Liu, … - In: Journal of marketing 83 (2019) 1, pp. 133-150
Persistent link: https://www.econbiz.de/10012175861
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Mindful matching : ordinal versus nominal attributes
Liu, Peggy J.; McFerran, Brent; Haws, Kelly L. - In: Journal of marketing research 57 (2020) 1, pp. 134-155
Persistent link: https://www.econbiz.de/10012177937
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The primacy of "what" over "how much" : how type and quantity shape healthiness perceptions of food portions
Liu, Peggy J.; Haws, Kelly L.; Scherr, Karen; Redden, … - In: Management science : journal of the Institute for … 65 (2019) 7, pp. 3353-3381
Persistent link: https://www.econbiz.de/10012039997
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Cutting calories: the preference for lower caloric density versus smaller quantities among restrained and unrestrained eaters
Liu, Peggy J.; Haws, Kelly L. - In: Journal of marketing research 57 (2020) 5, pp. 948-955
Persistent link: https://www.econbiz.de/10012271992