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Any Size for a Dollar : The Ef...
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1
Don't Count Calorie Labeling Out : Calorie Counts on the Left Side of Menu Items Lead to Lower Calorie Food Choices
Dallas, Steven K.
;
Liu, Peggy J.
;
Ubel, Peter A.
- In:
Journal of Consumer Psychology
29
(
2019
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10012083001
Saved in:
2
A framework for understanding consumer choices for others
Liu, Peggy J.
;
Dallas, Steven K.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
3
,
pp. 407-434
Persistent link: https://www.econbiz.de/10012120585
Saved in:
3
Using behavioral economics to design more effective food policies to address obesity
Liu, Peggy J.
;
Wisdom, Jessica
;
Roberto, Christina A.
; …
- In:
Applied economic perspectives and policy
36
(
2014
)
1
,
pp. 6-24
Persistent link: https://www.econbiz.de/10010426083
Saved in:
4
The Aggregated Extremes Effect : Not All Routes to “Balanced” Bundles are Equally Appealing
Liu, Peggy J.
;
Lamberton, Cait
;
Haws, Kelly L.
- In:
Journal of Consumer Psychology
30
(
2019
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10012083063
Saved in:
5
A framework for aligning REAL food public policy with consumers' multiple eating motivations
Liu, Peggy J.
;
Haws, Kelly L.
- In:
Journal of public policy & marketing
42
(
2023
)
4
,
pp. 343-347
Persistent link: https://www.econbiz.de/10014381432
Saved in:
6
Vice-virtue bundles
Liu, Peggy J.
;
Haws, Kelly L.
;
Lamberton, Cait
; …
- In:
Management science : journal of the Institute for …
61
(
2015
)
1
,
pp. 204-228
Persistent link: https://www.econbiz.de/10010496048
Saved in:
7
Should firms use small financial benefits to express appreciation to consumers? : understanding and avoiding trivialization effects
Liu, Peggy J.
;
Lamberton, Cait
;
Haws, Kelly L.
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 74-90
Persistent link: https://www.econbiz.de/10011485863
Saved in:
8
Exploring the relationship between varieties of variety and weight loss : when more variety can help people lose weight
Haws, Kelly L.
;
Liu, Peggy J.
;
Redden, Joseph P.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 619-635
Persistent link: https://www.econbiz.de/10011743736
Saved in:
9
The primacy of "what" over "how much" : how type and quantity shape healthiness perceptions of food portions
Liu, Peggy J.
;
Haws, Kelly L.
;
Scherr, Karen
;
Redden, …
- In:
Management science : journal of the Institute for …
65
(
2019
)
7
,
pp. 3353-3381
Persistent link: https://www.econbiz.de/10012039997
Saved in:
10
Cutting calories: the preference for lower caloric density versus smaller quantities among restrained and unrestrained eaters
Liu, Peggy J.
;
Haws, Kelly L.
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 948-955
Persistent link: https://www.econbiz.de/10012271992
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