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Puligadda, Sanjay; Ross, William T. - In: The journal of brand management : an international journal 18 (2010/11) 2, pp. 134-149

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Gunasti, Kunter; Ross, William T. - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1177-1192

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Kwortnik, Robert J.; Lynn, W. Michael; Ross, William T. - In: Journal of marketing research : JMR 46 (2009) 5, pp. 573-583

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Ding, Min; Ross, William T.; Rao, Vithala R. - In: Journal of retailing 86 (2010) 1, pp. 69-84

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Lee, Saerom; Winterich, Karen Page; Ross, William T. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 678-696

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Johnson, Bryan R.; Ross, William T. - In: Journal of relationship marketing : innovations & … 13 (2014) 3, pp. 207-242

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Gunasti, Kunter; Ross, William T. - In: Journal of business research : JBR 68 (2015) 5, pp. 1136-1144

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Yang, Shuai; Lin, Shan; Carlson, Jeffrey R.; Ross, … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 526-557

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Wang, Qiong; Li, Julie Juan; Ross, William T.; … - In: Journal of the Academy of Marketing Science 41 (2013) 1, pp. 111-131

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Zheng, Hualu; Huang, Lu; Ross, William T. - In: Journal of public policy & marketing 38 (2019) 3, pp. 297-315

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