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Effects of sentiment on recomm...
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1
Sentiment analysis of social commerce : a harbinger of online reputation management
Olaleye, Sunday Adewale
;
Sanusi, Ismaila Temitayo
; …
- In:
International journal of electronic business
14
(
2018
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011980079
Saved in:
2
Follow me! : erfolgreiches Social Media Marketing mit Facebok, Twitter und Co.; [neu: mit aktuellen Rechtstipps und Marketing-Takeaways]
Grabs, Anne
;
Bannour, Karim-Patrick
;
Vogl, Elisabeth
-
2014
-
3., aktual. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007847
Saved in:
3
New influentials : an exploratory study on blogs
Zanette, Maria Caroline
;
Brito, Eliane Pereira Zamith
; …
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
Saved in:
4
Perceived value of social networking sites (SNS) in students' expressive participation in social movements
Borrero, Juan D.
;
Yousafzai, Shumaila Y.
;
Javed, Uzma
; …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
,
pp. 56-78
Persistent link: https://www.econbiz.de/10010336909
Saved in:
5
The determinants of continuous use of social networking sites : an empirical study on Taiwanese journal-type bloggers' continuous self-disclosure behavior
Ko, Hsiu-Chia
- In:
Electronic commerce research and applications
12
(
2013
)
2
,
pp. 103-111
Persistent link: https://www.econbiz.de/10010504885
Saved in:
6
Social sochi : using social network analysis to investigate electronic word-of-mouth transmitted trough social media communities
Hambrick, Marion E.
;
Pegoraro, Ann
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 120-140
Persistent link: https://www.econbiz.de/10011541870
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7
Consumer perception of knowledge-sharing in travel-related online social networks
Bilgihan, Anil
;
Barreda, Albert
;
Okumus, Fevzi
;
Nusair, …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 287-296
Persistent link: https://www.econbiz.de/10011418426
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8
Mining online communities to inform strategic messaging : practical methods to identify community-level insights
Benigni, Matthew
;
Joseph, Kenneth
;
Carley, Kathleen M.
- In:
Computational and mathematical organization theory
24
(
2018
)
2
,
pp. 224-242
Persistent link: https://www.econbiz.de/10011856237
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9
Social media mavenism : toward an action-based metric for knowledge dissemination on social networks
Aljukhadar, Muhammad
;
Senecal, Sylvain
;
Poirier, …
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 636-665
Persistent link: https://www.econbiz.de/10012263764
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10
Climb or jump : status-based seeding in user-generated content networks
Lanz, Andreas U.
;
Goldenberg, Jacob
;
Shapira, Daniel
; …
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 361-378
Persistent link: https://www.econbiz.de/10012177412
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