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Marketing management
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Hanssens, Dominique M.
143
Dekimpe, Marnik G.
35
Srinivasan, Shuba
29
Pauwels, Koen
21
Nijs, Vincent R.
9
Villanueva, Julian
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Banking strategies : management insights in financial services
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Boston U. School of Management Research Paper
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Continuing to broaden the marketing concept
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Continuing to broaden the marketing concept : making the world a better place
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ECONIS (ZBW)
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1
Advertising impact generalizations in a marketing mix context
Hanssens, Dominique M.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 127-129
Persistent link: https://www.econbiz.de/10003860384
Saved in:
2
Econometric models
Hanssens, Dominique M.
- In:
The history of marketing science
,
(pp. 99-127)
.
2014
Persistent link: https://www.econbiz.de/10010415909
Saved in:
3
The value of empirical generalizations in marketing
Hanssens, Dominique M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 6-8
Persistent link: https://www.econbiz.de/10011865092
Saved in:
4
AI, marketing science and sustainable profit growth
Hanssens, Dominique M.
- In:
The future of management in an AI world : redefining …
,
(pp. 151-163)
.
2020
Persistent link: https://www.econbiz.de/10012183574
Saved in:
5
Market response models for social marketing causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
Saved in:
6
Long-term impact of marketing : a compendium
Hanssens, Dominique M.
-
2018
Persistent link: https://www.econbiz.de/10011955221
Saved in:
7
Market response models : econometric and time series analysis
Hanssens, Dominique M.
;
Parsons, Leonard J.
;
Schultz, …
-
1989
Persistent link: https://www.econbiz.de/10000783751
Saved in:
8
Competitive pricing by a price leader
Roy, Abhik
- In:
Management science : journal of the Institute for …
40
(
1994
)
7
,
pp. 809-823
Persistent link: https://www.econbiz.de/10001165073
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9
Market expansion, cannibalization, and international airline pricing strategy
Carpenter, Gregory S.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 313-326
Persistent link: https://www.econbiz.de/10001172400
Saved in:
10
Rivalry as synergy? : The Japanese automobile companies' export expansion
Hanssens, Dominique M.
- In:
Journal of international business studies : JIBS ; an …
22
(
1991
)
3
,
pp. 503-526
Persistent link: https://www.econbiz.de/10001119216
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