Prifti, Rezart; Alimehmeti, Genc - In: Journal of innovation and entrepreneurship : JIE 6 (2017) 8, pp. 1-19
organizations in the context of Albania. We investigate the market orientation relation with innovation and firm performance by …The purpose of this paper is to analyze the concept of market orientation as an outer source of innovation for … analyzing a sample of 99 companies operating in Albania. The relationships and the impact of market orientation on innovation …