"This book delves into the intricate relationship between narrative construction and the cultivation of sustainable brands. This book explores how brands can leverage storytelling not only to connect with their audiences on a deeper emotional level but also to promote sustainability and ethical...

This paper aims to (1) compare consumers' preferences between individual products and bundles as well as (2) investigate some of the factors involved in bundle characteristics that may affect consumer's preferences. Those factors are complementarity, price level, and discount level. An online...