Ayimey, Edward Kwame; Blomme, Robert Jan; Honyenuga, … - In: Advances in hospitality and leisure, (pp. 131-146). 2018
In the development of a firm’s market orientation, management commitment plays a critical role. This study aimed to examine the influence of management commitment on market orientation on the basis of the MARKOR framework of market orientation. This was done through a survey of three-star,...